Wednesday, September 1, 2010

Another Group of Scam Artisit - Fowler Maxwell, PC

Just recently had to defend myself in court with Fowler Maxwell, PC in Camden County Magistrate Court due to not paying a bogus bill for shoddy work.  I will have the judgment back from the court in the next few days as the judge did not rule on the case.  If the judge sides with them  I will appeal his verdict.  Any judgment from a Magistrate Court in the state of GA can be set aside if the defendant chooses to appeal the case.

Right now my opinion of Fowler Maxwell is that they are incompetent and greedy and if I lose in this action due to them filing suit they will probably have the same problem that Netaudioads had when they relaunched an affiliate program by excluding the first group of affiliates they defrauded.

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Saturday, August 28, 2010

Its Official - The Car Business would Never Adopt This

I have car dealers as clients all over the country.  After the relationship is built them I bring up NetAudioAds and Pay Per Play.  The conversation usually turns into a "You gotta be kidding" conversation.  Recently I shared the idea of auto played audio advertising with my friends over at Peoria VW- a Phoenix Volkswagen Dealer and at first they thought the idea was kind of cool, until we discussed what it really meant.

After they understood that many people would not even hear the ads because of internet use at work and the fact that when people hear audio online it actually has no call to action unless the content is geared to allow a conversion it would turn into just another annoyance.  My friends at Beechmont Ford a Cincinnati Ford dealer realized this from the very start.

My friend Chris Cox at a Bradenton used car dealership also agreed that that auto played audio advertising would just be a huge waste of bandwidth and do more to damage a dealers reputation in a marketplace than drive traffic to their offerings.  Its a good thing that people understand that some things are just better off left out of their marketing mix.



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Saturday, July 10, 2010

Why Do People Do This

Recently I was trying to help a local dealer maximize their online exposure, Golden Isles Nissan, and was met with an interesting problem.  When I was an internet manager for another dealer I created landing pages going after competing dealers by name and forgot to take them all down when I was no longer in a dealership.  They even resorted to threatening to have me arrested, very similar to what Sam Deeb and Larry Host did when I started blogging about voice to page, after they discovered this.  What they do not realize I do not take to threats well.  So now their online competition has just gotten a little tougher.

As one of the top automotive seo firms in the country we have enough collateral and understanding of what consumers search for to create lead generation properties going after their customers that will provide more income that any relationship we would of ever had with Golden Isles Nissan.

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Saturday, November 28, 2009

Thanksgiving Fun Stuff

Thanksgiving is a wonderful time of year.  I spoke with a friend of mine who sells cars for a Cincinnati Ford dealer and he was able to take some time off because they have been seeing great traffic and sales from our Automotive SEO service. That is what the Holidays are about.  Spending time with family and enjoying time off from work.

Different than trying to promote other people multi level products like this netaudioads program that failed.  Just be careful with what you get involved with.  You are way better off to work your own business or build your own asset.  Don't keep looking for the next get rich thing based on some goofy recruitment program.



Sunday, October 18, 2009

Maximizing Income from Traffic

Affiliate program participation requires traffic for you to be successful in your efforts.  Now that I have completely extricated myself from the membership style affiliate program and concentrating building my Automotive SEO firm however this does not stop us from participating in CPA style affiliate programs.  One thing that we do as part of portfolio to help market dealers is we create supporting seo assets to help boost client sites.  Each one of these properties have to pay their own weight versus relying on client income to pay for these assets.

Lately we have been creating a group of automotive listing sites targeting specific areas and products such as Texas direct auto and Greenville Chevy dealers.  These properties allow us to drive link equity to our clients while monetizing the traffic that hits these sites.  Once these sites start building traffic then it is time to concentrate on others, a rinse wash repeat strategy.  Then you wind up with a portfolio of properties that produce revenue on an ongoing basis.

Eventually we will be offering a course for people to get that will give them step by step process for setting up these income generating properties to use for their own income sources and revenue generating money sites.

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Saturday, August 15, 2009

Why this Failed

I deal with people all over the country helping them with their online marketing initiatives.  In a recent conversation with a Cincinnati Ford dealer I asked them their thoughts on Auto Played Audio.

He Stated "I really hope all of my competition starts using auto played audio and videos.  It will increase the bounce rate on their sites and will offend surfers if it is being used to drive traffic in the form of advertising."

This is the exact reason this program did not perform well.  Interruption marketing is really a dead marketing paradigm.  Car dealers are better off to divert a small portion of their adverting budget to automotive seo versus looking for more ways to interrupt peoples lives.

That is excited when dealerships contact us to build out dealer microsites for them our most recent conquest is for a Greenville Chevy dealer.  We built them a site to help drive traffic to them and their Chevy Silverado inventory it is performing nicely and converting leads like crazy.  The customers that land there were already looking for what the dealer sells and did not get flagged to visit by a very obtrusive audio ad.



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Saturday, February 21, 2009

Using Squidoo for Multiple Streams of Income

I love to use squidoo for affiliate product promotion and but now I also help dealerships with full service online promotion.  I have personally used the platform for personal promotion of service and now I am using it for landing pages for clients as well.

I made this lens for a Cincinnati Ford dealer and it provides very relevant content and links to things such as their F-150 inventory.  The nice thing about using squidoo for business promotion is that is leverages the content of many to help your contnet get found.  It is just a great way for advertising.

This is very different than using things like auto played audio, which no one wants to hear.  You can build pages to promote your offers very effectively. 

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