Saturday, May 17, 2008

Can they meet this deadline?

This is very exciting news. The stats came back up around 3:30 EDT Friday, so we could see the new system up and working as soon as Sunday afternoon. Hopefully this will include all three levels. It will be fun to discover how much money we have earned after three weeks of not really being able to chart our business.


It is doubtful but this will be like number 200 missed, Just funny to see the MLM bullshit going on in their forum. Some will some wont so what? so what is leaving in droves, can they save any credibility? Doubtful!!

Thursday, April 24, 2008

Broken Promises + Piss Poor Management = Never Off the Ground

The NetAudioAds - PayPerPlay network was announced with an enormous amount of flurry to build a "publisher pool" to deliver adverting in an auto played audio format it is apparent that they have yet to meet a single deadline that they have imposed on themselves.

Their forum traffic is almost nil as it does appear that the publishers have jumped ship. Even the vocal ones that were holding hands singing Kumbaya and encouraging others to keep the faith have abandoned them.

The Founder of PayPerPlay, Charles Heflin, has abandoned the party if his lack of involvement is any indication. Larry Host, the telecom pariah, uses his intimidation tactics to keep people in line to the point even the ones supporting this effort don't reach out to him anymore.

I think we can now officially mark down the PayPerPlay network and NetAudioAds as DOA. Hopefully the talented people that that started voice2page can regain control of this shell and turn the technology into a viable product.

This reminds me of the auto surf debacles, fortunately people did not lose any money, unless they paid to promote it, just time and expectations.

Tuesday, April 1, 2008

Are these Political Ads Legal?

At the PayPerPlay forum, Larry Host of NetAudioAds commented on the political ads running on the PayPerPlay Network. The real question is do these ads fall into the guidelines given by the Federal Election Commission?

Larry Host States:

One of the demo ads is for Heather Wilson in New Mexico. We decided to make the demo ads as realistic as possible so that advertisers could envision how theirs would sound.

We will probably not have paid political ads until closer to the conventions and elections.

We have several campaigns on board already and more are coming in.

The real question for politicians using this form of advertising can can meet the requirements of the Federal Election Commission Required Disclaimers inside of the 5 Second Ad.

Taken from the FEC Website:

What disclaimers must appear in political ads and mailings?

Political committees must include a clear and conspicuous disclaimer on all "public communications" (e.g., TV and radio ads, newspaper, magazine or outdoor advertising, and mass mailings or telephone banks to the general public). Public communications financed by individuals or other organizations must include a disclaimer if the communication expressly advocates a candidate's election or defeat or solicits funds. The disclaimers must indicate who paid for the communication and whether or not it was authorized by a candidate. Unauthorized ads must also include contact information for the sponsoring organization. For additional information, see our brochure, Special Notices on Political Ads and Solicitations.



While it is not my position to advise politicians to run their campaign but it just appears that Political Ads via the PayPerPlay Network may not be able to deliver an effective political advertisement and meet the disclosure requirements inside of a 5 second "adlet".

While NetAudioAds may not have to adhere to the equal time rules because they are not a licensed broadcast medium they may very well be required to report their contributions to the candidates and limits mandated by Federal Law. Maybe the Federal Election Commission can provide an audit that the publishers have been desperately waiting on...

Sunday, March 30, 2008

How Targeted is This?

PayPerPlay and NetAudioAds is running "fake ads" in order to fill their network at this moment, but it does look like they are not taking the time to use it as a full test of their alleged capabilities.

In the past NetAudioAds has claimed sites are spidered for keyword relevance and they have the ability to geo targeted delivery of ads and I have yet to see a good example of this working.

I was recently sent a link to a site about dog training which was a typical spam site. All of the content was derived either from PLR articles or taken from article directories. There was no original content on the site. http://trainingdoggie.com/index.html

What was amazing is that I heard ads for a law firm in Oklahoma which was about as untargeted ad that I could of heard on a dog training site. I confirmed with the firm that they do not specialize in animal rights or dog training legal issues across the country.

The ad was not targeted to the content nor was it anywhere close to being geo targeted, I am in coastal Georgia. I would think that if you were going to test your network with "fake ads" you would try to use the technology that you are claiming to have in place to your publishers and advertisers.


Sunday, March 23, 2008

More Misinformation and lack of integrity by Larry Host and Charles Heflin

Larry Host is trying to distribute false information about me in an attempt to discredit some sad truths about NetAudioAds. The problem with this whole deal is that they have money problems now as well as in the past and the product as it is being presented now is poor use of a decent product.

While I have never stated that Voice2Page has not refunded all of the prior affiliates Larry has given private email communications to others to publish on other blogs about the refund transaction I had with Voice2Page. He fails to bring up the fact that it did take them well over a month to refund all of the former affiliates. Sure I was one of the first ones refunded in an attempt to placate me for his poor behavior and denigrating tone. Which happens to be the reason why the company has been stifled in the past and will never prosper under his helm.


Some interesting thing you will find when you look in the San Diego Public and Albuquerque Records.

Larry Host Sued for Fraud by a Telecom Company

Larry Host being evicted

Larry Host being evicted again

You will have to do your own search in the Albuquerque, New Mexico Courts just type in Host L for the search parameters and you will find there where:



Larry Host Extradition Hearing in New Mexico

Larry Host being sued by another Telecom in New Mexico

Case Dismissed against Larry Host and His wifes company in New Mexico

Larry Host being evicted in New Mexico

Restraining Order Filed and divorce proceedings

Where his Wife Got in Trouble in New Mexico for Trafficking Controlled Substances

Now Breaking an Entering and Guilty Pleas for Methamphetaime




It is apparent why Mr Host doesn't mind going to court, he seems to be an expert at it..

Now Mr Heflin has embraced this company too. It does appear he has a propensity to not pay commissions either just like the company he is in bed with now and you will also see where he stole content and claimed it as his.

Charles Heflin Not Paying Commissions

Charles Heflin Stealing Content

Here is the original work that he stole


and using the Wayback machine you can see what he claimed as his on his

Blog at SEO 20/20

Which he removed after a DMCA Complaint was filed

DMCA Complaint Against Charles Heflin


And since Heflin is trying to push false negative information about me as well you can do a records search in Horry County South Carolina and see where he had a home foreclosed on and was sued by the local hospital.

Check it out at Horry County Public Records.

These are publicly available records. As another blogger likes to point out about information about me, that is patently false. She says my place of birth is 150 miles from Monroe, LA which could not be further from the truth. People will believe anything they want and I encourage you to do some due diligence into the past of the people inside of this company before believing a word that they say.....

Tuesday, March 18, 2008

Why NetAudioAds time has already come and gone

I found this video on Yourtube.com and it shows the current paradigm in online marketing today and if you take the time to let the message really sink in you will understand why the time has already passed for auto played audio advertising if you are trying to attract real customers for your business.

Today's consumer does not want a one way sales pitch from companies they do business with. Customers want dialog and one of the surest ways to alienate a potential customer is to scream in their ear with an online audio ad they are not expecting.


I will be going into great detail in the near future at a blog I have partnered on dealing with Online Automotive Marketing.

Sunday, March 16, 2008

Contacted By Sam Deeb of NetAudioAds - Motive Explained

On Friday March 14th, 2008 Sam Deeb the CEO of NetAudioAds contacted me via telephone in an attempt to persuade me to take this site down. During this lively conversation it would appear to me that he really does not know what is really going on with his business.

While that statement may not be harsh he would not address some of the concerns that have been stated here and he continually tried to extract my motive for this blog from me. While I am almost positive that the call was monitored or even recorded on his end, I do not have a full transcript of the call and am only working on my memory here.

Apparently the truth coming out about this organization has caused them some problems in finding investors to help launch NetAudioAds. I have received confirmation from Sam and other investors in Voice2Page that new investors are staying away from this because of the bad publicity the advertising platform has received from many sources.

  • Aaron Wall at SEO Book has stated that "NetAudioAds is Wasting Publicity on a Bad Idea" and even mentions the fact that this site out ranks NetAudioAds in the search engines for their name. (Without Giving a Link :( )
    You would think the fact that the founder of Pay Per Play being a self proclaimed SEO Guru that should be a non issue. Maybe the diatribe he spouts at his SEO blog is full of holes. He has even shut down his member site.
  • Ian Fenando at his blog talks about the fact that "5 Seconds of Annoyance: PayPerPlay" and how bad of an advertising platform this really is and how it goes against conventional wisdom and points out some of the same holes in the recruitment pitch by PayPerPlay.
  • Jeremy Schoemaker at the Shoemoney Blog talks about how the people promoting it are resorting to spam comments at blogs and forums to get their referral links out there in his post - "PayPerPlay Audio Ads - Innovative of Annoying"
  • Duncan Riley at TechCrunch is encouraging all of their competition in the blogoshpere to sign up for this form of intrusive internet marketing in his post "PayPerPlay Media: I was wrong. TC Competitors should all sign up" and discusses the rather unprofessional email sent to him by Charles Heflin, the PayPerPlay organizer, defending the program.
It is just not me saying how bad of an idea that auto start audio advertising is. TheVoice2Page product and NetAudioAds does have valuable benefits, but not in its current state as being touted by PayPerPlay and the quality of the new affiliates promoting the product as a monetization source for publishers is laudable to say the least. I have to reject comments daily that are made with no other intention than trying to get their link on the Number 1 Site in the G for the Search Term NetAudioAds.

People have continually questioned my motives for this blog and now is the time for me to come clean with the real deal. The interactions that I have had with Larry Host the "CTO" of Voice2Page/NetAudioAds have been less than savory to say the least especially concerning the old affiliate program that was killed by Sam Deeb and Larry, without notifying the old affiliates. Even individuals I have been in contact with have stated that Larry Host has been the biggest hurdle on anything due to poor demeanor and antisocial behavior. This coupled with the fact that they, Voice2Page and NetAudioAds, have had problems handling money that was owed to other people.


The original launch materials used by PayPerPlay touted the user base built by the old affiliates in Voice2Page and made many false claims which even people inside of PayPerPlay are questioning now, while the original "core Partners" in voice2page were sidestepped in the launch, the original affiliates, consumers and users of the product for two and a half years.

To sum up my motive for this blog would be to motivate change inside of a company that has all the potential in the world and I really hold dear as one of the original affiliates and to enlighten others of the potential problems they may face with the current management structure in place and the lack of integrity in the marketing original materials used in the launch of PayPerPlay. The technology has a valuable applications but not as a advertising medium as being touted. The time for that would have been many years ago as it moves completely away from "Permission Based Marketing" and will pollute the web.

I have no financial interest in the company nor do I desire any at this point in it's current state. I don't want an apology for the way I was handled by Larry Host in the past because I know it would just be an attempt to placate and not genuine. Nor do I wish to be surfing the web and have my privacy intruded on more than it is by auto played audio advertising.

If that is not reason enough to justify this blog I suggest you not revisit it....