Why this Failed

I deal with people all over the country helping them with their online marketing initiatives.  In a recent conversation with a Cincinnati Ford dealer I asked them their thoughts on Auto Played Audio.

He Stated "I really hope all of my competition starts using auto played audio and videos.  It will increase the bounce rate on their sites and will offend surfers if it is being used to drive traffic in the form of advertising."

This is the exact reason this program did not perform well.  Interruption marketing is really a dead marketing paradigm.  Car dealers are better off to divert a small portion of their adverting budget to automotive seo versus looking for more ways to interrupt peoples lives.

That is excited when dealerships contact us to build out dealer microsites for them our most recent conquest is for a Greenville Chevy dealer.  We built them a site to help drive traffic to them and their Chevy Silverado inventory it is performing nicely and converting leads like crazy.  The customers that land there were already looking for what the dealer sells and did not get flagged to visit by a very obtrusive audio ad.



Technorati Tags: microsites, automotive seo, auto played advertising

Using Squidoo for Multiple Streams of Income

I love to use squidoo for affiliate product promotion and but now I also help dealerships with full service online promotion.  I have personally used the platform for personal promotion of service and now I am using it for landing pages for clients as well.

I made this lens for a Cincinnati Ford dealer and it provides very relevant content and links to things such as their F-150 inventory.  The nice thing about using squidoo for business promotion is that is leverages the content of many to help your contnet get found.  It is just a great way for advertising.

This is very different than using things like auto played audio, which no one wants to hear.  You can build pages to promote your offers very effectively. 

Technorati Tags: cincinnati ford dealer, f-150 inventory

Vanished Gone Outta Here

Well it looks like Voice2Page has finally closed shop permanently.  I am glad I played an instrumental part in helping the first batch of affiliate get the money back they paid into their old program.  I feel really sorry for all the people wh thought that they were poised to make money from the relauch.

Whe I first started blogging about the impending fiasco a little over a year ago many people really took it as a way to lash out against me.  I am sure I will be blamed in part for this in closed back rooms and seedy hotels in Las Vegas.  I can live with that.

What is cool though is all of the business I have geenrated from showing others how I can rank well in the search engines for various terms.  I am not regarded as an Automotive SEO expert by many.  One thing that can really provide a testament to my own abilities is that I was able to get a fresh site to rank on page one for Ford F150 Price Quotes in a matter of days.

On to my next project...

Technorati Tags: ford f150 price quotes

Teh BPA Audit - Was it a Hoax?

I had received information that the audit from BPA Worldwide for NetAudioAds, PayPerPlay and Voice2Page was coming under scrutiny and today when I searched the BPA site for voice2page's status it looks like the report was pulled down.

What does this mean?

It is my assumption based on other information and this fact that possibly BPA decided to pull the audit report because the stats they were provided are comming under question and their reliability could not be trusted.  Lets face it.  When you have people that have never performed ethically at any interaction it is suprising that BPA did not dig deeper the first time around.

Oh well it looks like the Internet community has been another bad affiliate program and to think all the people who said I was full of it when I started blogging about this program destined for failure.


Technorati Tags: voice2page, netaudioads, payperplay

Larry Host the Ghost has Surfaced - Out Scamming Again?

Had a pretty interesting call this morning from Larry's newest victim in over promising and under delivering and taking money for work undone.  This seems to be a common trait of his that keeps resurfacing.

While I cannot confirm the story I was told he was living in a weekly rental hotel room in Las Vegas and his most recent victim has paid him thousands of dollars and he has yet to deliver anything.  If anyone is wanting to find out how to contact this company leave me a comment with your email address and once verified I will give you their contact info.  From the shenanigans described that he is doing according to this source it is borderline extortion, hopefully they will take my advice and file reports to that extent.

A word of caution to anyone wishing to hire him to do anything be very careful. He has consistently lied to people in when he was part of Voice2Page, NetAudioAds and PayPerPlay.  Right now it is listed that he has Absconded from probation in Michigan and is wanted.

I have better things to do with my time like helping a New Jersey Hyundai dealer cut down on their dealer.com search engine marketing cost, that really wondering what the hell Larry Host is doing.  It is just sad if he is working a new scam.



Technorati Tags: larry host, voic2page, netaudioads

Does it Have What it Takes?

I am working on a landing page for a friend of mine the help them sell 2009 Ford Escape Hybrid SUVs and I really do not like the layout well but feel like it will work well for its desired purpose and not force them to rely on search engine marketing to get leads for the vehicle.

I can assure you a little bit of search engine optimization goes a long way in finding buyers of products versus dismal referral traffic that things like pay per play could deliver with their key to page platform.  Having auto played audio instructing a surfer to perform an action is like a pop up.  To internet marketers it really is not a distraction but to the general public it is a bane versus aggressive SEO.

SEO help people looking for your product find it versus the spaghetti marketing intrusive advertising offers.

2009 Frod Escape Hybrid, search engine marketing, SEO

Shams Exist at all Levels Not Just Affiliate Marketing

Payperplay is probably dead as far as viability for the publishers and not there are even former members of the program that were highly supportive of it reaching out and letting the world know of all the problems they have experienced.  I really hate that this failed for some of my online friends.

On another note other shams exist in online marketing and big time players really sock it to car dealers.  I am not going to get into the details here but some use alleged education as a way to push their product thus causing car dealers to ignore other effective means of promoting their website.

One of the most ridicules things I have heard in recent times is one vendor tells dealers to not worry about SEO on their site and dealer search engine marketing provides more value.  That reeks of perversion and used as a way to encourage them to spend money on pay per click platforms for dismal traffic results versus getting higher traffic numbers from natural traffic.