I have reviewed the preliminary audit from BPA and I have to say I cannot believe that it took BPA over 4 months to compile data that could be found in a simple stat program. With voice2page the ones providing the "data" measured and not using any tracking provided by BPA to NetAudioAds it really says nothing. The data was provided PayPerPlay and presented in a format that the untrained human eye can read. Awstats inside of cpanel does the same thing.
Folk you have just waited for a bunch of nothing based on the content I saw. The report lack integrity. BPA has no certification that the data provided to them is accurate other than maybe a signature from a convicted felon. They should of provided NAA with a tracking code to imped in the JS if they wanted to provide factual data.
This reminds me of stuff I hear from idiotic automotive gurus. Lots of noise that is about nothing just like the launch that has yet to happen with NetAudioAds.
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Paul,
Don't forget that a lot of companies use BPA for an initial audit and never again use them. I've looked through a bunch of reports you can find on their website and so far I have yet to find a company's report on there where it has multiple audits done.
They only wanted an initial report so they can grab advertisers, and once they do that they do not need to do another (very costly) audit.
BPA backs up their findings, however each client is able to ask them what to report on. So this can skew the results to basically show whatever you want, and not to show whatever you don't want to.
NAA never asked to show actual ad plays vs hits. Just hits. So if they really got millions of silence and very few ad plays, nobody would be able to tell what's going on other than a server got a bunch of hits (Anybody could do that with the 10's of 1,000's of proxy sites out there and a few bots). Not to mention that because the proxy sites are scattered all over the world, the geoip location that BPA uses would show up as if I were in that area, really trying to view a web page with the NAA code on it.
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