Saturday, February 2, 2008

The launch that wasn't......

The February 1 launch that was highly anticipated by the new batch of affiliates did an amazing FLOP. The official word from NetAudioAds and PayPerPlay was that they were performing a soft launch.

Not only are they telling the new affiliates that it will be 30-60 days before the ads start playing for them to monetize their sites they have not released the name of the mysterious search partner that they touted in their marketing materials.

What it looks like to me is that they do not have any advertisers despite the claims during their rev up. As I well know the advertisers they were using as examples were not real.

Voice2page has had problems running an affiliate program before and now they just alienated the new batch of zealots to make their product viable. With all of the claims they made about all of the testing and people already earning money from ad plays you would think in the 2 1/2 year lead up to the PayPerPlay launch this should of been a smooth rollout.

In my opinion it is a lack of advertisers willing to pay to annoy surfers.