I have car dealers as clients all over the country. After the relationship is built them I bring up NetAudioAds and Pay Per Play. The conversation usually turns into a "You gotta be kidding" conversation. Recently I shared the idea of auto played audio advertising with my friends over at Peoria VW- a Phoenix Volkswagen Dealer and at first they thought the idea was kind of cool, until we discussed what it really meant.
After they understood that many people would not even hear the ads because of internet use at work and the fact that when people hear audio online it actually has no call to action unless the content is geared to allow a conversion it would turn into just another annoyance. My friends at Beechmont Ford a Cincinnati Ford dealer realized this from the very start.
My friend Chris Cox at a Bradenton used car dealership also agreed that that auto played audio advertising would just be a huge waste of bandwidth and do more to damage a dealers reputation in a marketplace than drive traffic to their offerings. Its a good thing that people understand that some things are just better off left out of their marketing mix.
Technorati Tags: peoria vw, bradenton used cars, cincinnati ford
After they understood that many people would not even hear the ads because of internet use at work and the fact that when people hear audio online it actually has no call to action unless the content is geared to allow a conversion it would turn into just another annoyance. My friends at Beechmont Ford a Cincinnati Ford dealer realized this from the very start.
My friend Chris Cox at a Bradenton used car dealership also agreed that that auto played audio advertising would just be a huge waste of bandwidth and do more to damage a dealers reputation in a marketplace than drive traffic to their offerings. Its a good thing that people understand that some things are just better off left out of their marketing mix.
Technorati Tags: peoria vw, bradenton used cars, cincinnati ford
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