PayPerPlay Resorting to Libel to defend their product. Again...

I had not intended posting further about the lies being perpetuated by voice2page, netaudioads and PayPerPlay based on a gentleman's agreement I made with Charles Heflin. He has failed to live up to his end of the agreement in a recent post at

http://www.seo2020.com/seo-blog/40/netaudioads-voice2page-pay-per-play-a-media-explosion/

The second paragraph says:

A former affiliate of a previous program is confusing the new program with the old and spreading rumors. assumptions and blatant lies which are not based on fact.

This is a huge lie. Anything that has been posted by me has been verified as fact. With alleged "actual advertisers", history of prior promotions by voice2page or an inside source at voice2page / netaudioads.

There is absolutely no confusion in the new promotion it was designed to cut out the old affiliate program that built the user base that PayPerPlay is touting. PayPerPlay is riding the coattails of other people promotion effort.

They are using negative (unsubstantiated) press as a way to drive traffic to their website to ride the coat-tails of the traffic and momentum that Pay Per Play has gained. In short, they are using the contrarian approach to advertising to “ride the wave” of attention that NetAudioAds Pay Per Play is receiving. This is evidenced by claims of “insider knowledge” that only NetAudioAds itself and its advertisers could know.

Once again he mentions unsubstantiated claims and yes I have "insider knowledge". I would not jeopardize my financial future and open myself up for a libel claim by publishing lies, which Charles Heflin has a propensity to do.

All of the points raised by the skeptics (and disgruntled affiliates) are valid concerns but what they fail to realize is the power that 5 second audio ads now have in the marketplace.

Just ask TalkShoe.com, EveryZing.com, WebMasterRadio.com and many others if audio advertising is a viable market…

Here he tries to give show that the product is viable because others use audio promotions. He is comparing apples to oranges. The sites referenced above are sticky sites that users goto for a reason. Audio does not automatically start when you hit their home pages.

"Webmasterradio.com" has no audio on it what so ever and is basically parking service lander. He probably meant www.webmasterradio.fm unless he is trying to drive traffic to the former to profit from more misinformation. Webmasterradio.fm does have some auto start audio when you hit some pages but they are providing value to the users. People goto www.webmasterradio.fm to hear what they have to say.

Heflin has even admitted as such as the PayPerPlay product is not for sticky sites. Other advertising platforms that had autoplayed audio discontinued it and they have REAL Advertisers such as the Associated Press and Kiplingers. The branding message delivered was falling on deft ears and hurting webmasters and advertisers alike. www.thenewsroom.com

Skeptics believe that audio ads are not viable because people will turn down the volume on their speakers and advertisers will be charged for audio ads that aren’t heard. What these skeptics do not understand is the fact that NetAudioAds Voice2Page is 5 years in the making and extensive studies have been performed to determine that 80% of computer speakers are “turned on” all the time.

It has been tried already and deemed nonviable. What he fails to mention is that 60% of internet use is in the workplace where volume is kept muted or not even available. He is claiming extensive studies and yet fails to provide documentation. Charles show us the study. Facts and figures do not lie.

Based on this fact, audio advertising through the Internet has the potential to become the largest advertising medium the world has ever known.

Been tried and failed.

If 5 second audio advertising were not a viable opportunity for publishers and advertisers then NetAudioAds would not be experiencing explosive growth. In just 3 weeks the network has grown from 500,000 websites to over 3 million which is estimated to extend the reach of NetAudioAds Pay Per Play by more than 100 million audio ad plays per day.

This growth is due to lies from their marketing machine. Which have been documented.

Some former affiliates of NetAudioAds are disparately trying to discredit NetAudioAds as a viable opportunity by spreading opinion that is not well researched or based on facts. Some other former affiliates are resorting to libelous activities to discredit NetAudioAds and Pay Per Play.

Once again anything that I have published and claimed as fact has been verified. Any opinions given have been quantified as such. Charles Heflin has even told me on the phone that he has not verified the "Search Engine" connection or the claims made by voice2page. He took other peoples word for it and staked his name on information from a company known to not be honest.

The biggest thing is voice2page is known not to pay affiliates in the past. They have offered refunds to former affiliates, some have received them, but many that have requested them have not, some in the thousands and others in the range of several hundred of dollars.

The affiliate program pays on 3 levels and offers small and large marketers the opportunity to earn a share of all the advertising audio ad plays on their own website(s) as well as a commission on websites they refer directly and websites that their direct referrals bring on board.

He tries to discredit other affiliates efforts because it had a MLM style compensation plan and pitching a Multi Level compensation plan at the same time.

Why was the old affiliate program a waste and this one is so much better? It is about perception. He is trying to justify his opportunity while using any means possible for others to not discover the truth.

You will notice he is clueless to and refers people to verify claims with someone else.

If you have questions about the allegations being pushed forward by a few former NetAudioAds affiliates or have questions about the NetAudioAds Pay Per Play as a viable opportunity then please contact Larry Host at LHOST@VOICE2PAGE.COM

Mr Host is the same person that has threatened me and what felt like my personal safety in telephone conversations. The alleged allegations have been verified or they would not of been made.


Truth:

• Voice2Page has a history of NOT PAYING AFFILIATES.
• They have claimed advertisers they did not have. When asked for documentation Larry Host resorted to threat of lawsuits and to my personal safety.
• Charles Heflin has admitted to me that he did not verify claims made. I have the conversation recorded and may publish it in audio.
• Voice2Page has contacted me in an effort to recruit my help in promoting their their product and becoming a partner with them again. The day before Charles Heflin made this libelous post.
  
• Direct Play Audio Advertising has been tried in the format they are pitching and it failed.
• The NetAudioAds ad delivery compensation plan was part of the recruiting pitch for the former affiliate program.
• HBO did not buy advertising for Taxicab Confessions 6.
• The voice clip they are touting as actual advertisers is a test clip for the announcer. Probably used for audition purposes.
• Voice2page has pissed off share holders over this launch.
• If the PayPerPlay product becomes viable they will be mired in lawsuits by former affiliates for their share advertising payments.
  
• I wished Charles Heflin well and hoped for his sake that and those recruited it lives up to the pitch. Despite this he posted this diatribe at his blog in an attempt to discredit me.
• I never attacked Heflin in this fashion and only assumed he was fed misinformation by Larry Host et al. I never said that Pay Per Play was knowingly making false claims.
  

Opinion:

• The product is not viable.
• The new program was launched to circumvent the efforts of others.
• The product may launch and survive a short time.
  
• Google will probably consider the types of sites promoting this as search engine spam and deindex them. It will be easy with the footprint that voice2page / netaudio ads will hand them. Currently over 50% of search engine traffic comes from the G and is even greater in my own experience.
  
• This program will not make it through the summer.
• The voice2page product would make an awesome Web 2.0 style product. There are ways to monetize it that would make it viable.
• The information that people have found online about this has hurt them more than the success claims they are making.
• If potential mainstream advertisers do due diligence they will shun this product.
• The product will provide little or no value to advertisers and they will have to adjust their pricing to the point it will not be profitable for website owners or voice2page in order to sell the product.
• It will met the same fate as AGLOCO and Voice2Page does not have a back up plan.
• I am supposed to receive a phone call from Larry Host the day after Christmas per the founder of Voice2Page. Given this new information I doubt he will call.