In their original Marketing Statements they made some of the following claims:
- A search engine partner but the name could not be released until after February 1st. What has happened is that they have had some limited contacts with Yahoo and possibly they are not embracing this as the advertising medium of the future, for obvious reasons.
- Publishers would be paid for 100% of their traffic. This is not happening nor will it ever happen in my opinion. They cannot find enough advertisers at the CPM they are selling this advertising for to make it profitable even for them. They need to reduce the CPM to around $1 to even have a chance. Seeing how PayPerPlay started by encouraging SPAM Sites to deliver the ads with..
NAA reopened because there is demand for more in the USA from "BPA pending" advertisers for more and they are willing to pay for it... plain and simple... should we give it to them or just "hold off"?
What they are starting to realize is that this type of hyped up program is only going to appeal to bottom feeder publishers that really are only into web publishing for the money. I do it for the money as well but I look to provide my site visitors with valued information first and monetization second as do all successful publishers. If you take care of your visitors the dollars will follow it is not the other way around.
This whole advertising concept goes completely against "best practices" in web publishing so they are attracting publishers that are less than. They will never get the dominate US footprint they claim to need because any serious publisher is staying away this so they do not annoy their visitors.
I can't wait to see the possibly mythical BPA Audit....
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