I deal with people all over the country helping them with their online marketing initiatives. In a recent conversation with a Cincinnati Ford dealer I asked them their thoughts on Auto Played Audio.
He Stated "I really hope all of my competition starts using auto played audio and videos. It will increase the bounce rate on their sites and will offend surfers if it is being used to drive traffic in the form of advertising."
This is the exact reason this program did not perform well. Interruption marketing is really a dead marketing paradigm. Car dealers are better off to divert a small portion of their adverting budget to automotive seo versus looking for more ways to interrupt peoples lives.
That is excited when dealerships contact us to build out dealer microsites for them our most recent conquest is for a Greenville Chevy dealer. We built them a site to help drive traffic to them and their Chevy Silverado inventory it is performing nicely and converting leads like crazy. The customers that land there were already looking for what the dealer sells and did not get flagged to visit by a very obtrusive audio ad.
Technorati Tags: microsites, automotive seo, auto played advertising
He Stated "I really hope all of my competition starts using auto played audio and videos. It will increase the bounce rate on their sites and will offend surfers if it is being used to drive traffic in the form of advertising."
This is the exact reason this program did not perform well. Interruption marketing is really a dead marketing paradigm. Car dealers are better off to divert a small portion of their adverting budget to automotive seo versus looking for more ways to interrupt peoples lives.
That is excited when dealerships contact us to build out dealer microsites for them our most recent conquest is for a Greenville Chevy dealer. We built them a site to help drive traffic to them and their Chevy Silverado inventory it is performing nicely and converting leads like crazy. The customers that land there were already looking for what the dealer sells and did not get flagged to visit by a very obtrusive audio ad.
Technorati Tags: microsites, automotive seo, auto played advertising
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