Why this Failed

I deal with people all over the country helping them with their online marketing initiatives.  In a recent conversation with a Cincinnati Ford dealer I asked them their thoughts on Auto Played Audio.

He Stated "I really hope all of my competition starts using auto played audio and videos.  It will increase the bounce rate on their sites and will offend surfers if it is being used to drive traffic in the form of advertising."

This is the exact reason this program did not perform well.  Interruption marketing is really a dead marketing paradigm.  Car dealers are better off to divert a small portion of their adverting budget to automotive seo versus looking for more ways to interrupt peoples lives.

That is excited when dealerships contact us to build out dealer microsites for them our most recent conquest is for a Greenville Chevy dealer.  We built them a site to help drive traffic to them and their Chevy Silverado inventory it is performing nicely and converting leads like crazy.  The customers that land there were already looking for what the dealer sells and did not get flagged to visit by a very obtrusive audio ad.



Technorati Tags: microsites, automotive seo, auto played advertising

Perfect use of junk like this

I revived this blog only for one reason and that is to provide value to others who looking for ways to expand their business. The problem with most internet marketing promotions that require you to recruit other people that the real money makers are at the top and everyone else if just fodder in the machine.

Just the other day I was speaking with a friend that works for a Newark car lot and he was expressing how he needs to find other ways to supplement his income or improve his business. One of the best recommendations that I could give him was to start a car dealer blog.  While this may not be the the end all be all it will allow him to get traffic that he could not get to a typical car dealer website.

Another friend who works for a Loveland used car dealer told me that his traffic has been way up over the last few weeks because of SEO efforts they have been doing to their site.  At the end of the day a strong seo campaign coupled with other online properties it will allow dealers the opportunity to reach out and strike other markets.

What does this have to do with NetAudioAds?  Not a thing it just allows me to use this site for things that can help others not hurt them.  It did its job getting the truth out about their problems before people got burned good thing a few people listened, others are just hanging on chasing a Internet dream.

online marketing