Why this Failed

I deal with people all over the country helping them with their online marketing initiatives.  In a recent conversation with a Cincinnati Ford dealer I asked them their thoughts on Auto Played Audio.

He Stated "I really hope all of my competition starts using auto played audio and videos.  It will increase the bounce rate on their sites and will offend surfers if it is being used to drive traffic in the form of advertising."

This is the exact reason this program did not perform well.  Interruption marketing is really a dead marketing paradigm.  Car dealers are better off to divert a small portion of their adverting budget to automotive seo versus looking for more ways to interrupt peoples lives.

That is excited when dealerships contact us to build out dealer microsites for them our most recent conquest is for a Greenville Chevy dealer.  We built them a site to help drive traffic to them and their Chevy Silverado inventory it is performing nicely and converting leads like crazy.  The customers that land there were already looking for what the dealer sells and did not get flagged to visit by a very obtrusive audio ad.



Technorati Tags: microsites, automotive seo, auto played advertising

Using Squidoo for Multiple Streams of Income

I love to use squidoo for affiliate product promotion and but now I also help dealerships with full service online promotion.  I have personally used the platform for personal promotion of service and now I am using it for landing pages for clients as well.

I made this lens for a Cincinnati Ford dealer and it provides very relevant content and links to things such as their F-150 inventory.  The nice thing about using squidoo for business promotion is that is leverages the content of many to help your contnet get found.  It is just a great way for advertising.

This is very different than using things like auto played audio, which no one wants to hear.  You can build pages to promote your offers very effectively. 

Technorati Tags: cincinnati ford dealer, f-150 inventory

Why NetAudioAds time has already come and gone

I found this video on Yourtube.com and it shows the current paradigm in online marketing today and if you take the time to let the message really sink in you will understand why the time has already passed for auto played audio advertising if you are trying to attract real customers for your business.

Today's consumer does not want a one way sales pitch from companies they do business with. Customers want dialog and one of the surest ways to alienate a potential customer is to scream in their ear with an online audio ad they are not expecting.


I will be going into great detail in the near future at a blog I have partnered on dealing with Online Automotive Marketing.